What Is Negativity Bias?
Negativity bias refers to our proclivity to “attend to, learn from, and use negative information far more than positive information” (Vaish, Grossmann, & Woodward, 2008, p. 383). We can think of it as an asymmetry in how we process negative and positive occurrences to understand our world, one in which “negative events elicit more rapid and more prominent responses than non-negative events” (Carretié, Mercado, Tapia, & Hinojosa., 2001, p. 75).
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